When it comes to running a successful business, it's no secret that keeping
your customers happy and inspiring them to return or purchase more of your
products or services is key. In fact, according to research conducted by
Harvard University, even a small number of repeat visits can have a drastic
effect on revenue. Raising repeat visits by only 5% can increase revenue
between 25% and 125%. Here is how employee
uniforms lead to happy
customers and can help you achieve those goals.
If a customer comes back once, they are
likely to return repeatedly, having made visiting your business a habit and
regular part of their life. A customer who visits a business only one time has
just under a 30% chance of coming back again, while one who has visited 3 times
has a 54% chance of coming back.
Uniforms help to create a unified front,
a reference point for your brand, and inspire trust in
employees. The more your customers trust in and feel comfortable with your
employees, the more likely they are to take their advice and make purchases.
Repeat customers will spend up to 67% more than first time customers. With
every good purchase a customer makes from you, they will feel more and more
comfortable making larger future purchases. Statistically, a customer's 10th
purchase is often 80% bigger than their first.
The fact is, it is far more expensive to find new customers than it is to maintain a regular client base. It costs 6 times as much to acquire new customers as it does to keep existing ones. Through dedicated professionalism it is possible to keep customers coming back again and again. It is important to do this by maintaining positive relationships and ensuring that your customers have a good experience. Uniforms help create a unified sense of professionalism. In fact, studies have shown that customers trust uniformed employees more readily than non-uniformed employees. This will allow your employees to help guide them toward purchases and be more visible during times of emergency.
For all your
protective footwear needs, turn to the professionals at Chesapeake Uniform.
Chesapeake Uniform has been providing uniform rental services for over 30 years
to Maryland, Delaware, D.C., southern Pennsylvania, and northern Virginia. We
pride ourselves on being able to offer our customers the most competitive
prices thanks to our national affiliation with Apparel Masters. Want to get
started with our services? Do you have any questions about our services?