Fast food restaurants, especially the most popular ones, all
seem to use the same few colors in their restaurants, in their branding, and in
their uniforms. Think about what colors you associate with fast food—yellow and
red. Bright red is typically chosen because it draws attention to the
restaurant and creates a sense of excitement and urgency in the consumer.
Yellows are used because they make customers feel happy, so that they feel good
about purchasing whatever they are going to.
Like we noted above, certain colors are psychologically
linked to certain emotional and biological responses. Almost every person would
say that they are not influenced by uniform color or restaurant branding, but
when in a scientific study almost every person will show that they are influenced.
Many successful businesses in different industries also rely
on uniform color to complete their branding and offer a sense of reliability
and expertise. UPS is well-known for using brown for its trucks and driver
uniforms because that color is associated with reliability. Over time, the
color has become inextricably linked with their products, with home delivery in
general, and with their drivers.
Now that you know why uniform colors are important, it’s
time to choose the right uniform color for your business. Take the time to
perform research into what you want to convey and what colors influence your
customers. Mechanics and plumbers are almost always going to want different
uniform colors than fast food workers. The most common colors are:
·
White:
clean
·
Black: authority, power
·
Green: calming, growth
·
Purple: distinguished, elegant
·
Orange: warm, playful
·
Silver: scientific, advanced
·
Red: exciting, confidence
·
Blue: trust
·
Yellow: happiness, positivity
·
Gold: prestigious, distinguished
To give your restaurant or other business a clean,
professional, and cohesive look, rely on Chesapeake Uniform. We have served the
Maryland, Delaware, Washington, D.C., Virginia, and Pennsylvania area for over
30 years with quality uniform rental services. We can provide you with the
uniforms you need for the price you want. Give us a call at 410-558-3360 or
visit us
online. To
see examples of our work and learn more about our services, follow us on
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