According to the results of 267 Surveys spanning a whole host of varied industries, uniforms are a highly effective marketing tool. 56.1% of respondents reported that strategic uniform programs yield better results than internet advertising. 73.5% said uniforms are more effective than traditional TV advertising. Nearly three quarters of those surveyed preferred uniforms to radio advertising and over three quarters of participants found uniforms to be more highly effective than billboard advertising. Over half found uniforms to be more useful for generating business than the Yellow Pages, and 71.5% thought uniforms achieved better results than placing ads in the newspaper.
When it comes to advertising, luck can play a factor. While customers may or may not see or hear your commercial on the TV, radio, or internet, and your print ad will reach a limited audience, it is guaranteed that they will see your employees when they enter your business. This economical marketing tool turns employees into business advocates who help solidify an unmistakeable image for your business and solidify your brand. Customers will know when they enter your business exactly where they are and who you are. However, in order for uniforms to serve as an effective marketing tool, they must be properly branded.
Chesapeake Uniform has been providing uniform rental services for over 30 years to the following areas:
· Washington DC
· Southern Pennsylvania
· Northern Virginia
We pride ourselves on being able to offer our customers the most competitive prices thanks to our national affiliation with ApparelMaster®.
Want to get started with our services? Do you have questions about our services? Contact us today by calling 410-558-3360 or visit the contact us page.